Trendsetter Spotlight: Sue of BMFShopDesigns

This week, we’re shining the spotlight on Sue, the heart behind BMFSHOPDESIGNS.

This week, we’re proud to feature Sue, the creative force behind BMFShopDesigns… a shop rooted in storytelling, personalization, and designs that feel genuinely meaningful rather than mass-produced.

At BMFShopDesigns, Sue creates personalized, story-driven apparel with a clean, modern aesthetic. Her work is especially known for custom pet artwork and her signature yarn-memorial–style pieces, which transform photos, memories, and personal milestones into elevated, print-ready designs.

What truly sets Sue’s shop apart is her commitment to thoughtful personalization. Her designs never feel generic or clip-art based. Instead, they are refined, intentional, and polished. It’s the kind of apparel that feels gift-worthy the moment you see it.

“Everything begins with the customer’s world: their photos, pets, humor, and personal milestones… I turn those into elevated, print-ready designs that feel polished and professional rather than generic or clip-art based. I rely heavily on high-quality lifestyle mockups to present apparel that looks cohesive, gift-ready, and emotionally meaningful.”

✦ Where Story Meets Style✦

To bring those stories to life, Sue relies heavily on high-quality lifestyle mockups to present her apparel in a way that feels cohesive, emotional, and complete. Her listings don’t just show a product, they tell a story before a customer ever reads a word.

Sue loves many of Trendsetter Mockups’ collections, especially the holiday themes and couples mockups that work beautifully for seasonal designs. All of these collections are included in the Whole Shop Bundle. But for Sue, one series stands out above the rest.

“My absolute favorites are the women standing in front of the white wall with a glass in hand,” she said. “Those images already tell a story on their own… and it’s been genuinely fun layering my designs onto them.”

Those visuals, she explains, help customers see themselves in the moment… confident, playful, and comfortable in their own skin.

“When a mockup helps my customers feel that way, I’m thrilled to be part of it.”

✦ Why Mockups Matter ✦

For Sue, mockups are far more than just a finishing detail.

“Mockups are the face of your shop,” she explained. “They help customers instantly connect with the vibe of the design, visualize themselves in it, and feel the story behind the product.”

She intentionally chooses mockups that feature strong, confident women, aligning perfectly with the bold energy and personality behind her apparel. The right mockup helps customers instantly connect with the vibe of a design, visualize themselves wearing it, and feel the story behind the product.

High-quality mockups don’t just display the shirt… they build trust, elevate the entire listing, and help turn views into sales. Sue’s go-to mockups are part of our full mockup library, along with thousands more.

✦ The Story Behind BMFShopDesigns ✦

One of the most common questions Sue gets is simple: What does “BMF” stand for?

The answer is very real and very personal. BMF stands for “Broke My Foot.”

Sue broke her foot in several places and couldn’t walk for months. It didn’t take her long to realize she needed something creative to keep from going stir-crazy during recovery. What started as a temporary diversion quietly became a full career pivot.

“It forced a total career change,” Sue shared. “Etsy is where I landed.”

What began as a way to cope turned into a creative path she never expected… one that now allows her to design pieces that make people smile, feel seen, and celebrate moments that matter. That origin story lives at the heart of BMFShopDesigns, blending resilience, humor, and intention into every listing.

✦ Visit BMFShopDesigns ✦

Sue is refreshingly honest about one thing: social media hasn’t always been her strong suit. But that’s changing. As part of a New Year’s goal, she’s stepping more fully into sharing her creative world online.

You can follow her here:

TikTok: @brokemyfootdesigns — where she’s especially excited to share content featuring her Great Pyrenees mix, a lovable tripod pup who has absolutely no idea he’s any different.

Instagram: @brokemyfootdesigns

Threads: @brokemyfootdesigns

If you’re drawn to apparel that blends personalization with polish, designs that tell real stories while maintaining a professional, gift-ready feel, BMFShopDesigns is a shop worth exploring.

Shop BMFShopDesigns on Etsy: https://www.etsy.com/shop/BMFShopDesigns

Sue’s journey is a reminder that creativity often finds us during unexpected seasons, and that what begins as a setback can quietly become the start of something meaningful.

We’re honored to feature Sue as a Trendsetter Spotlight honoree and can’t wait to see where her story goes next.

Every mockup featured in this post is included in the Whole Shop Bundle.